How to Use Different Types of Blog Post
Learning how to use different types of blog posts can solve your are coming up with content? First, understand the types of blog posts and how to use them can open up a world of content marketing on a timely schedule. With our clients understanding the use of what they are doing, it’s easier for them to succeed at the task and gain a lot more benefit. Let’s review the different types of blog posts anyone can write.
Different Types of Blog Post
Entertaining blog post-primary goal is to provide amusement, as you could guess. Depending on your brand, this may not be the way to go. If your brand is about having fun or being funny, then this may be the way you should go, but if not, it’s recommended to tread lightly. Also, everyone does not have the same sense of humor, so be ready for some backlash since the internet has created a platform for people to easily share their discontent or disagreement. If you are good at humor, then it has the possibility of being share a lot. Whatever you do, be original and offer at least one good takeaway for the customer.
“How to” blog posts hold tons of value for a business and the customer. They are well received and frequently read and or shared. They’ll provide a boost to your SEO since people are always searching for “how-to” and “guide” information. Just make sure they hold some excellent guidance and don’t gloss over instructions too much. “How to” blog posts are great since they lend themselves to being broken down into multiple blog posts by sharing instructions thru a few blog posts. For example, you can have “how to part one, two, three” and so on, especially if it’s a detailed “how-to.” Considering this technique, give you a post for a few weeks or a month, depending on your publishing content frequency. In the end, this type of blog post will position you as an expert in your field. Remember to add in videos and numerous pictures in your “how-to” post.
Media posts are the most popular since everyone loves visual content. Visual content can be video, infographics, illustrations, and photos, to name a few. The more clever and or appealing the media post, the more likely it will be shared on social media platforms. Media posts are sure to give your brand a boost. Just remember to make certain well-written content accompanies this type of post to improve your SEO.
A news blog post will never get old, especially if you are good at distributing the news faster than your competition. If you are redistributing the news, it’s called newsjacking, and many of us do it by adding our opinion to the post. This technique is highly acceptable and widely practiced. Newsjacking can make you a superstar to your customers who don’t have time to keep up with the Jones.
A personal spotlight post can be great if you have a lot going on in your company or life. Incorporating media with a well-written post can be entertaining and keep your customers coming back to see what’s next and build excellent traction for being an industry leader. Have lots of departments, have them post about what’s being worked on, or feature an employee. How the product gets to the customer is just as interesting as a result, so share your business journey and if you want your personal life. Customers will view you as approachable or even relate more to the brand due to such personal stories. They don’t always have to show you as a superstar either. Sharing what you learned from failure is just as important as your successes which tends to humanize the brand more.
The last blog post has a great place in many reader’s lines of sight. The list is easy to read digestible information showing the steps need to get from one point to the next. Lists keep you from being too wordy and boring. The reader gathers a lot for the ordered list. This type of post tends to be a favorite for busy on-the-go readers.
These are different blog posts, so hopefully, you could identify which ones fit in your arsenal of blogging and help you gather and execute content for your readers. Good luck.